Estratégias de marketing adotadas por empresas que comercializam roupas usadas

Abstract

Social networks have transformed the way customers interact with companies, being a great ally for the thrift store and curatorship markets when used with marketing practices, as it is through this interaction that the first contacts will occur, regarding availability, price and purchase. , social networks have become a means for thrift store entrepreneurs to increasingly advertise and promote their business, demonstrating a relevant weight in the segment. The qualitative methodology was used in the present study, therefore, it is an exploratory research carried out through specific bibliographical research, books, theses, dissertations, magazines and news in conjunction with the application of interviews to the owners of the selected sample. This study revealed that social networks have consolidated themselves as powerful tools for thrift store entrepreneurs to promote their businesses. Through creative strategies and relevant content, they are able to not only increase their sales, but also build long-lasting, engaged communities. Success in this scenario depends on understanding the characteristics of the public, constantly evolving strategies and a commitment to authenticity and quality.