O Imperialismo cultural estadunidense como ferramenta de influência no Brasil durante a Guerra Fria

Abstract

The North American cultural imperialism had a significant influence in Brazil during the Cold War years. That happened because the rival superpowers realized that the dissemination of their values and way of life was just as important as military and economic struggle to attract allies and weaken their opponents. Therefore, this work proposes a descriptive and qualitative discussion with the objective of explaining how this cultural domination of the capitalist country took place in Brazil, highlighting the influence of culture in international relations. In this context, it is demonstrated how the media, which were rising at the time in Latin America, became vehicles for spreading american ideology through movies, advertisements, and broadcasts, serving the US interests. Finally, the impact of this influence on the brazilian population are discussed. Thus, this research is important for understanding how dominant cultures in a specific geopolitical and historical context can influence lifestyles in developing nations.