O formato pop-up de Alice no País das Maravilhas: uma perspectiva intersemiótco-sistêmico-funcional

Abstract

The research object of study is an analysis of meanings found in a pop-up edition of the classic novel Alice in Wonderland, by Lewis Carroll, a book that was originally published in 1865 and adapted in several countries in various formats. The central purpose aims to deepen the understanding of this work, in a pop-up edition, in order to explore the emerging meanings of this intermodal translation and try to understand what new meanings we can infer when reading interacting with the images. The research aims to seek new relationships that the pop-up book provides. The pop-up editions that are launched make Carroll's legacy ever more comprehensive and alive in the contemporary world. In this study, we intend to examine the multimodality of a version adapted in a carousel pop-up and to understand how the semantic relationships found in intermedia translation are created, in this case with the depth that the pop-up provides to its distinct readers. The methodology consists of bibliographic and documentary research of the book analyzed: Alice in Wonderland pop-up edition, Cenários Incríveis, publisher Ciranda Cultural; 1st edition (January 1, 2017). For the analyses, the chosen book was photographed from different angles, in an attempt to capture the three-dimensional elements in two-dimensional images, since a 3D book only works if leafed through manually. Therefore, in order for the reader to understand how the depth of the images bring the story to life, it was necessary to photograph the work from different angles. After this stage, the images from the book chapters were analyzed based on theoretical references. As theoretical references, the concept of intersemioticity and multimodality were discussed, relying on Systemic Functional Linguistics (LSF) by Halliday (1994, 2004), and Grammar of Visual Design (GVD) by Kress and Van Leeuwen (2005), also on Martin's Appraisal (2000), plus Santaella (2012). Results show that the pop-up version analyzed does not have the text as the main way of establishing the context and triggering the reader's frame, and, therefore, may be more economical in terms of layout, but there is a multimodal playful-imagery gain, which is also rich in details, such as the improvement of other capabilities such as cognition.