Tomada de decisão em micro e pequenas empresas: fatores comportamentais e emocionais

Abstract

Micro and small enterprises play an extremely important role in the Brazilian economy, contributing to economic growth. However, despite their importance, these companies face challenges in their management processes, which can affect their decision-making. Among the elements influencing decision-making are the behavioral aspects and emotions present in entrepreneurs, which can harm their professional and personal lives, also compromising the company’s security. Considering this scenario, the general objective of this research was to investigate the influence of entrepreneurs' behavioral and emotional aspects on the decision-making process in micro and small enterprises. Specifically, the study aimed to identify the behavioral and emotional aspects present in micro and small enterprises and synthesize findings and interpretations about their influence on the decision-making process. The research was descriptive in nature, using a qualitative approach, with data collection conducted through a bibliographic review. Academic materials related to the study's objective were selected and evaluated. The analysis of these materials was conducted descriptively, enabling an interpretation of the behaviors and emotions surrounding the decision-making process in these companies. The results indicated that the decision-making process in micro and small enterprises often deviates from rationality, being influenced by cognitive biases such as representativeness and availability heuristics, intuition, and emotional factors, both positive and negative, such as joy, passion, anger, sadness, stress, and fear. These results reveal that such aspects significantly impact the quality and process of decision-making, as well as business continuity, influencing how decisions are made and the outcomes generated, whether before or after they are implemented.