Os desafios do empreendedorismo feminino em Dourados, MS – estudo de caso do grupo mulheres em ação

Abstract

This study aims to analyze the motivations and main challenges faced by female entrepreneurs and organizers of the Women in Action group in the city of Dourados-MS. Its justification is based on the importance of understanding the factors that influence their entrepreneurial choices and the obstacles they encounter on their journey. To achieve this goal, a qualitative research was conducted through an interview with the organizers of the collective. The results indicate that the members chose entrepreneurship mainly for opportunity, that is, they see entrepreneurship as a chance to realize a dream or to dedicate themselves to activities they are passionate about. Regarding the challenges, there is a highlighted need for more training opportunities, a lack of institutional support for events, recognition of local culture, and the absence of sponsorship and financial support from entities in society. It is concluded that there is a critical need to deeply understand these elements to promote effective policies and strategies that not only strengthen female entrepreneurship but also overcome the barriers faced by these entrepreneurs.