Percepção sobre o marketing pessoal entre discentes de uma instituição pública de ensino superior

Abstract

This study aimed to analyze the perception of personal marketing among undergraduate students in the fields of Business Administration, Accounting, and Economics at a public institution, identifying how they understand, apply, and value this practice in the development of their academic and professional careers. The research adopted a quantitative and descriptive approach, applied to 105 students through a structured questionnaire with objective questions and a five-point Likert scale, validated by a pretest and reviewed by a specialist. The data were analyzed using descriptive statistics, allowing the identification of patterns and trends in the responses. The results indicated that most participants recognize personal marketing as important or very important for professional entry and advancement, although many have only a basic understanding of the concept. Minor variations in perception were observed according to course, gender, and enrollment period, but an overall homogeneous view prevailed regarding its strategic role in career building. The main difficulties reported involved a lack of academic guidance and limitations in time and knowledge for the practical application of strategie.