Os impactos dos “megaeventos” esportivos no Brasil durante o Governo Dilma (2011-2016)

Abstract

This work analyzes the political, economic, and social impacts of the 2014 FIFA World Cup and the 2016 Olympic Games in Brazil, highlighting how these mega-events were used as soft power tools by the Brazilian government to project the country’s image on the international stage. The Lula administration (2003–2010) promoted Brazil’s bids to host these events in a context of economic growth and rising international political influence, leveraging football as part of Brazil’s cultural identity and sports diplomacy. The research emphasizes the role of international organizations (FIFA and IOC) in imposing conditions on host nations, such as high infrastructure investments and legislative adjustments.Although, during Dilma Rousseff’s presidency (2011–2016), the execution of the events faced challenges including an economic crisis, public protests, and corruption scandals. The "General Law of the World Cup" and other infrastructure investments sparked controversies regarding the use of public funds, drawing criticism from the public. The administration also struggled with delays in construction projects and growing societal opposition to excessive spending. The mega-events had contradictory impacts. On one hand, they brought international visibility, and urban improvements in certain areas. On the other, they exacerbated social and economic issues such as inequality, forced evictions, and rising public debt, while exposing political vulnerabilities like systemic corruption revealed by Operation Car Wash. The study concludes that while Brazil sought to strengthen its international position and cultural identity as the "country of football," the mega-events left an ambiguous legacy, mixing benefits with significant costs. The experience serves as a warning for other emerging countries when considering the cost-benefit of hosting such large-scale events.