Do futebol arte à arte da política: o uso do futebol como instrumento de soft power pelo Estado brasileiro

Abstract

Given Brazil's prominence in world football, both as an exporter of talents and in terms of the success of its teams, the sport makes up a large part of the potential of Brazilian soft power. Therefore, the objective of this research is to analyze the use of this sport as a soft power instrument in four distinct Brazilian moments, namely: the hosting of the 1950 World Cup in Brazil, under the Dutra government; the winning of the 1970 World Cup by the Brazilian national team, during the Médici military regime; the winning of the fifth World Cup in 2002, under the democratic government of Fernando Henrique Cardoso; and the hosting of the 2014 World Cup in Brazil, under the government of Dilma Rousseff. It is proposed to use a descriptive and qualitative approach based on the deductive method. The conclusions point to a clear distinction between events hosted in Brazil and those held abroad, as well as differences between the World Cups that took place before and after the globalization of football. The variations indicate that there have been changes in the use of football as a soft power tool, facilitating its use since the advent of the globalization of football.