Cultura e Cinema: O Papel do Cinema Sul-Coreano na Construção de uma Imagem Global

Abstract

This study aims to investigate the intersection between South Korean cinema and international relations, analyzing how South Korea's film industry has become an effective tool of soft power, cultural diplomacy, and nation branding. Throughout this monograph, we will explore the historical trajectory of South Korean cinema, from its origins to its global recognition, especially from the 1990s onwards, when the phenomenon known as the "Korean Wave" began to gain prominence. We will discuss how cinema distinguishes itself from other cultural expressions by acting as a vehicle of international influence, contributing to the construction of South Korea's image abroad. To illustrate this, we will examine the acclaimed film Parasite as an example, emphasizing its capacity to impact cultural and political perceptions. Furthermore, we will explore the impact of political and social dynamics on the evolution of the film industry, including the restrictions faced during periods of dictatorship and how these experiences shaped cinematic narratives and production. The analysis will be complemented by a bibliographic review that will identify the strategies used by South Korea to leverage its cultural influence through audiovisual media. The methodology adopted is qualitative, focusing on critical analysis of cinematic productions and their repercussions on the international scene. Thus, our focus will be on understanding how cinema can serve as a subtle means of exercising power, without resorting to military or coercive methods, but rather through culture and art.