Satisfação dos consumidores em um minimercado de Rio Brilhante - MS

Abstract

Customer satisfaction is a key factor for business competitiveness, especially in sectors that deal with convenience products. In this context, neighborhood minimarkets stand out by meeting the basic needs of the population in a practical way, particularly in local communities. This study aims to analyze the customer experience in a minimarket located in Rio Brilhante, MS, with an emphasis on evaluating service quality and satisfaction regarding the products and services offered. The research, descriptive in nature and with a quantitative approach, was conducted through questionnaires applied to the establishment’s customers. The study seeks to understand the relevance of the minimarket in light of consumers’ preferences and expectations, considering the influence of location, product mix, and service quality on purchase decisions. The analysis will help identify attributes valued by customers, providing insights for continuous improvement and strengthening the relationship between the minimarket and the local community.