Bolsonarismo e artistas do sertanejo: a produção de hegemonia política através do populismo

Abstract

In this dissertation, an investigation was conducted on the relationship between prominent artists of the sertanejo music genre and former president Jair Messias Bolsonaro. The aim was to assess the hypothesis that this relationship is part of the populist practices of the politician. To achieve this goal, we used works related to this discussion, as well as analyses of the discourse and performance of the musicians and Bolsonaro. The sociocultural perspective on populism developed by Pierre Ostiguy (2017), Mário Dunkel (2022), and Melanie Schiller (2022) was applied to the case analyzed here, alongside the concepts of Ernesto Laclau (2013) and Chantal Mouffe (2019). Ultimately, it was possible to understand that the nature of this relationship can be seen as a populist practice, insofar as other strategically driven experiences share deep similarities with the candidacy and mandate of the Brazilian politician, as well as the potential to apply the understanding of the concept to the relationship between Bolsonaro and the musicians.