Proposta de ações estratégicas para o fomento ao empreendedorismo acadêmico em uma universidade pública

Abstract

Universities play a crucial role in promoting entrepreneurship and innovation, contributing to the training of professionals prepared to influence the market. However, there are still challenges to be overcome to enhance this culture within the academic environment. Studying fostering projects from other universities can offer valuable insights to strengthen local initiatives. For example, pre-acceleration programs, technology parks, and partnerships with the private sector have been successful strategies in various institutions. Adapting these practices to the university in question can expand opportunities for students, encouraging the creation of startups and innovative projects. Thus, the study seeks to understand how to develop the entrepreneurial potential of students in a public university, exploring paths already taken by other institutions and identifying the critical success factors of these initiatives. The methodology adopted in this study was based on bibliographic and documentary analysis, initially utilizing the Ranking Universidades Empreendedoras 2023 study during the period of January to December 2025, in order to identify the benchmark institutions applied in the unit of analysis. Supported by this screening, a data and practices survey was carried out through official documents and electronic portals of the model institutions. Concomitantly, consultations were conducted on the Scielo, Capes periodicals, and Google Scholar platforms—which host or direct scientific materials—in search of articles and research regarding success factors in fostering academic entrepreneurship and existing gaps. From the analysis of such information, successful projects and effective strategies for integrating innovative methodologies in universities were identified. The results indicate a set of determining factors in the success of fostering academic entrepreneurship, based on the interaction between university, market, and society. Support infrastructure, such as pre-incubators, incubators, and technology parks, combined with the absence of limitations in curricula regarding management education, was highlighted as a fundamental element. From this same perspective, the effectiveness of student autonomy becomes evident through academic leadership programs, such as academic leagues, junior enterprises, Hackathons, and other resources in building a professional capable of navigating a more dynamic, innovative, and technological market.