Análise da Social Netchain em cadeias do Agronegócio: uma aplicação na cadeia do pescado de Mundo Novo, MS

Abstract

The structures analysis of agribusiness suffered several changes over the past 50 years since the concept of commodity system approach to the concepts of social netchain, with the aim of analyzing the complexities that arose in agribusiness. Among the complexities of agribusiness is the need to include social actors and their interactions to better understand the relationships along the chain. In order to analyze the configuration of social netchain of chain fish in the city of Mundo Novo-MS, considering the structural, relational and positional network formed by individuals in each link and between the different links in the supply chain, were applied concepts of social netchain associated with the methodology of social network analysis. For this we used the questionnaires with closed and open questions, to collect data, applied to 37 agents chain components. In the data analysis, was used Software ORA 2.3.6 to calculate variables density, reciprocity, distance, diameter and centrality of social netchain, for social network analysis and analysis of the positions of the agents. The results suggest that social netchain has low levels of cohesion, not taking advantage of their full potential and become brittle when considering the analysis of the network of social relations, mainly by the fact that many individuals in the network are connected to it, exclusively, by one or two actors, become dependent on these. In the event that these actors are no longer participate in the network, is may disintegrate or weaken the contacts between some actors. From the analysis of the relationships found that in all analyzed networks the producers occupy the most prominent positions when considering the prestige and power in the network. This prominent position holds that the agent is associated with their level of trust, as the central agents have high levels of trust towards others. However, to ensure the power of the agent network, it is necessary that he is well connected, and that its position ensures advantages over others. Knowing the structure of social relations and the position of the actors, it can be worth it for the implementation of programs and policies aimed at developing the chain fish. Furthermore, the identification of individuals core may facilitate the process transmission knowledge. Based on the results are made discussions and suggestions for future research, as well as the presentation of the study's limitations.