As Mulheres do informal: sentidos de empoderamento e empreendedorismo na venda direta

Abstract

Informal work, linked to direct selling and the informal market has been little explored by academia. The direct selling modality is marked by the feminine work force that carries the banner of the opportunity of extra income and empowerment for women with little or no qualification, being emphasized the ease of working hours, as well as the flexibility of the time and the way of work by valuing business spaces as environments for social coexistence and friendships. This is the field of this master's research of the Postgraduate Program in Psychology (PPGPsi / UFGD) whose objective is the understandings of the direct selling senses attributed by women who work in the Grande Dourados region of Mato Grosso do Sul. and recognition of the senses is given through questionnaires and workshops, with a total of 37 women. The theories of women's work, precariousness, feminist economics, entrepreneurship and empowerment from a gender perspective are explored, with social constructionism as a theoretical and methodological reference. It seeks to recognize the meanings attributed by women to this work, and what are the understandings of empowerment, entrepreneurship and precarious work present in these practices. It is observed ambivalent discourses between the possibility of empowerment and the idealization of entrepreneurship in the midst of exploitation conditions and precariousness of work.