“A Gente não quer só comida, a gente quer comida, diversão e arte”: uma análise dos rolezinhos como contestação da segregação socioespacial

Abstract

This research tries to understand if the rolezinhos, characterized as rides in large groups of young people of the periphery in the shopping malls of the Brazilian cities manifested since 2014, were an attempt of contest of the social and spatial segregation present in the society. Although the protagonists of these mobilizations were not protesting against the ills of the society of the consumption itself, the hypothesis that guides this work is that these black young people, poor of the periphery, at the same time that they circulate invisible by the city, they did not accept drafts of such stigmata. Thus, they leave the place attributed to them by society and go to shopping malls – considered the temple of consumption – using clothing and accessories from major brands and seeking social recognition through consumption. Therefore, the rolezinhos present themselves as phenomena of resistance and contestation to the exclusion and not to the capitalist system as such. The methodological procedure used to carry out this research was the bibliographical and documental review of the theme, based on a qualitative analysis of the problem.