Gerenciamento da cadeia de suprimentos como modelo para alcance de competitividade no setor têxtil

Abstract

Globalization has increased the competitiveness among organizations, and aiming to follow the constant evolution in the market, many companies are forced to rebuild their processes, becoming more flexible, which demands higher quality with lower costs. Supply chain management (SCM) seeks to make processes more efficient, from suppliers to the final costumer, by creating value to the chain. This study aims to verify which supply chain management tools help small businesses to stay competitive in the textile industry. This study was based on the data gathered from reports and forms applied at July Pijamas, located in Dourados/MS a company specialized on sleepwear. This research allowed us to compare the main theories about SCM and the reality of the company. The results showed that the SCM tools used by major companies, like Customer Relationship Management, Demand Management, Supplier Relationship Management can be implemented to small business, which allows it to have more comprehension of the process and more control on the factors that interfere in the chain. It all helps in the decision making process and in the seek for competitiveness in market.