Pesquisa de satisfação de clientes: estudo aplicado a oferta de serviços da lanchonete escola UFGD+saúde

Abstract

Marketing strategies, particularly such as customer loyalty, are relevant to leverage sales. The objective of this study was to verify the degree of satisfaction of the clients about theservices offer on the lanchonete escola UFGD + SAÚDE, seeking the scholarship to improve the quality. A case study, exploratory, followed, by data collection with customer satisfaction, in relation to the teaching services of the snack food service school UFGD + SAÚDE, using the Net Promoter Score (NPS) method, a series of numbers on customer satisfaction, a fidelity. The NPS was already 89.2% which, according to the parameters of analysis, indicates that the performance of the services of the lanchonete escola UFGD + SAÚDE is"Excellent". Based on the results, customers are mostly promoters and not only reuse the service, as other people have also indicated.