Relacionemanto empresa-cliente nas mídias sociais: setor varejista em Angélica/MS

Abstract

With a growth in the use of virtual communication through social media companies are trying to adapt, and it is against this background that the present study was necessary in order to identify the effective use of social media by certain retailers Angelica municipality / MS. This is an exploratory study of descriptive and quantitative approach. To meet the proposed surveys were conducted with the heads of each store, they were also applied questionnaires virtual environment for customers of these companies. The identification of marketing strategies in digital social networks by enterprises aims to identify relevant aspects in the perception of consumers. Research has shown that consumers understand what is important and give more relevance to companies that are present in digital social networks and seek to be rewarded for "follow / like" companies in the media. Also the search results targeted to companies, showed that companies are aware of this perception of consumers and seek this adaptation to the digital world, but still require a more comprehensive digital marketing planning.