Estudo do perfil empreendedor e do nível de empreendedorismo das empresárias de Fátima do Sul - MS

Abstract

The study aimed to identify the entrepreneurial profile and the level of entrepreneurship of women entrepreneurs in the city of Fatima do Sul (MS). Were the main instruments of data collection two questionnaires, the first covering questions about their socioeconomic profile, motivation to undertake, business profile, entrepreneurial vision, business planning and self- assessment. The second questionnaire was used according to Dornelas model (2007) to evaluate the level of entrepreneurship. The importance of the research is to allow entrepreneurs know their identity and can work in a more orderly way to strengthen their entrepreneurial class, the business and promote entrepreneurship in the municipality. The study showed that the main characteristics of fatimassulenses entrepreneurs is that they operate in small trade and mainly affect the local consumer. They perform the administration itself and do not have a precise control of the company's cash and its remuneration, factors that represent high risk factor for the company's financial health. A positive item revealed in the survey is that they apply the business profits mainly reinvesting in their business. Research shows that entrepreneurs are active in the use of resources available on the internet such as social networking and communications applications, however, they do not risk much in other markets. In his self-evaluation entrepreneurs consider themselves entrepreneurs, but is aware that can reach a higher level. The level of entrepreneurship of entrepreneurs ranged from a little entrepreneurial and truly entrepreneurial, demonstrating a good indication.