Uma Avenida de exportação: técnicas do drama seriado contemporâneo e as raízes melodramáticas

Abstract

Avenida Brasil was a telenovela that achieved extreme success in Brazil and all over the world, considering that it was exported to over one hundred and twenty countries. Until culminate in all the brazilianness explored throughout the telenovela, the genre has undergone a long process. In this article, we bring light to small dramaturgical revolutions proposed by Avenida Brasil, as the melodramatic reversal; the approach to the language of contemporary drama series; and the main core have a strong link with the mass culture. In a perverse demand, given the multitude of factors that focus on a telenovela, we try here, raise some elements that made Avenida Brasil a worldwide phenomenon and an irrevocable milestone.