Dificuldades das micro e pequenas empresas durante a pandemia: uma análise a partir dos ponto de vista dos empresários

Abstract

In Brazil, according to Sebrae (2020), there were around 6.4 million open companies, and, of this total, 99% are micro and small companies (MPEs). In view of this representativeness and the negative impact they are having during the covid-19 pandemic, this research aimed to analyze the difficulties from the perspective of the entrepreneur/owner of micro and small businesses during the pandemic period. de covid 19. The research focused on the food segment in the city of Dourados – Mato Grosso do Sul (MS). For data collection, a structured questionnaire was applied to 63 companies invited to respond via email, social networks or in person. To analyze the data, descriptive statistics was used, with percentage analysis. The main results found were lack of knowledge in digital media, difficulties in sales and management in times of crisis.