Percepção de confiança e atributos de compras no e-commerce em lojas de departamento pelos consumidores de Laguna Carapã/MS

Abstract

E-commerce has been changing the way in which consumers make their purchases, as they are always looking for practicality and the best price, consequently, when shopping, the consumer can demonstrate different behaviors, as well as fear in making online purchases. Some consumers have some resistance to online shopping due to the fact of not trusting the internet, fear of releasing their personal data, considering the current scenario in which technology is available to the consumer, making online purchases easier quickly. Thus, this study aimed to analyze the behavior of consumers in Laguna Carapã/MS who shop online in department stores and how much they trust the service provided by the stores where they shop. The necessary data for the elaboration of the research were collected through a questionnaire with closed questions. In general, from the survey data presented, most respondents had great experiences in shopping online in department stores, thus it is clear that e-commerce has been gaining more and more space and conquering more and more consumers every day. As it is a small town in the interior, consumers tend to shop over the internet for several reasons, one of which is that the city does not have a variable range of products, causing consumers to shop online from the comfort of their homes.