Endomarketing como estratégia de gestão de pessoas em uma cooperativa de trabalho médico em Dourados/MS

Abstract

The endomarketing is important the company object of study, because it has its activities performed predominantly by people. The present study aims to present some factors of internal marketing of a medical cooperative of the city of Dourados/MS from its organizational behavior which will enable to analyze the satisfaction of its employees. The work occurred through research through a structured questionnaire with questions addressing the main theme that is the endomarketing, applied at the headquarters of the company for a period of 15 days on different dates. The questions were Assigned scores according to the perception of respondents regarding the satisfaction level of importance and performance of each factor questioned and also on characteristics related to motivation. As an aid tool for a better analysis of the Importance-Performance Matrix of Slack, which brought specific information involving the endomarketing. From the employees point of view, the study showed that some existing factors need improvement actions. However, the level of satisfaction in working in the company is considered good.