Deus e o Diabo na terra da soja: um recorte sobre as relações hegemônicas na produção cultural de Dourados/MS

Abstract

This research aimed to describe and analyze how the hegemonic relations are constituted in the city of Dourados/MS under the dialectical cut of the participation of agribusiness and the attempt of counterpoint of the Federal University of Grande Dourados - UFGD, within the scenario of production in Dourados until 2018 The need to understand the structure and narrative that formed the society of Dourados and its cultural disposition is highlighted, to understand what dynamics led agribusiness to take control of the Dourados hegemony and how it acted in the cultural production of the city, and of listen to the agents who acted in the counterpoint of this same scenario, from the point of view of UFGD. To this end, based on the theoretical concepts of hegemony and cultural industry, brought by Antônio Gramsci, Theodor Adorno and Max Horkheimer, a research was carried out on the forms of agribusiness in the field of communication and culture articulated with the historiographical survey and analysis of data about its actions through public and private entities and in the main local media. On the other hand, UFGD’s performance was analyzed through interviews with its cultural representatives, quantitative data collected through an online questionnaire with local cultural workers and documentary research in the institution’s records. We found, then, that the scenario of cultural production in Douro was interfered with by the two aforementioned agents, either by the expanded and diversified number of cultural instruments used in favor of agribusiness, or in the deconstruction of this dominant discourse, presented by the voices of UFGD representatives, pointing to a need to strengthen cultural policies and a structured culture plan in the dispute for social consensus in Dourados.