Governança e coordenação na cadeia produtiva da carne bovina: o caso da Holding MSX Group

Abstract

Brazil is the world's second largest beef producer, and its largest consumer market comprises domestic demand. However, in the last two decades, there has been a switch to new consumption habits, establishing requirements ranging from sanity to product quality aspects. With this, the need to change the conception of the meat, which is hitherto treated as a commodity, in a value-added product, repositioning the members of the chain, ie, requires changes in the ways they organize t he agents in the production chain emerges of beef cattle in this context processes become more complex, where the performance of each agent is linked to the structure of governance and coordination mechanisms. Given the above construct, the research aimed to examine the governance structure adopted by MSX Group and their coordination mechanisms, taking into account what motivated the coordination of the supply chain. Thus, the case study was developed in MSX Group, located in Campo Grande, capital of Mato Grosso do Sul. It is a study that adopts the qualitative approach has exploratory and descriptive. Data collection was conducted through semi-structured interviews with the actors of the supply chain group. For data analysis we used the method of Comparative Structural Analysis Discrete, based Zylberztajn (1995) and the method of content analysis. The survey results indicate that in order to coordinate the chain was to close the loop of the production chain, from breeding with superior races to the point of sale specialist to obtain a quality meat, adding value to the product through the standardization of processes, and increase profitability. Consequently, it was concluded that the governance structure of the MSX Group is the hierarchical type with unilateral coordination, presenting specific assets, so that demand a hierarchical governance structure, thereby reducing transaction costs.