A Semeiosis na série Sexo e as negas, de Miguel Falabella: uma proposta de análise de imagens

Abstract

This work, semiotically, investigates images Exposed in the serie Sexo e as Negas by Miguel Falabella, produced by Rede Globo television and screened from September 9 to December 16, 2014, based on the American series Sex and the City, whose protagonists are white, successful, living in a prime area of New York. The Brazilian series, set in a Rio de Janeiro favela and carried out by black actresses, provoked a wave of criticism on the part of the black population, especially the women, saying, in synthesis, that the series did not represent them because it reinforced a stereotype already reproduced many times On television. The research emphasizes the premice that Brazil is known as multicultural and mestizo country, so it is expected that the mass media can reproduce in their television productions the pluralized reality of the various contexts present in the largest country in Latin America, thus promoting, Ruptures referring to certain stigmas characteristic of the African Brazilian scenario in dramaturgy. Our investigation sought to understand the cultural and discursive representations related to the analyzed images, in order to clarify the important signic role of the imaginary forms in the construction of the collective memory, in the internal relations and the direct effect in the culture presenting examples of the daily life. We also seek to broaden the context of the subject, drawing a panorama that goes from the role of the body to purely phenomenological processes, such as perception and cognition. The series is approached from the perspective of melodrama, since it is an organically Latin American object, so the problematic traces a panorama of the relations of mass popular culture and media. Finally, we demarcate the context of the black actor inserted in the dramaturgy according to what comes closest to our corpus, in this way we problematize the images contextualizing and deciphering their implicit and explicit codes through a theoretical framework that comes from the semiotics, the communication, and culture, as well as purely historical processes. We seek, therefore, to aggregate semiodiscursive analyzes and reflections on the question of the image and sociocultural representation present in this work as cultural texts, such as the systematization of the specific cultural practices that mark the Brazilian media cultural space and help in the construction of the cognitive capacities of the subjects.