Educação superior além-fronteiras: um olhar sobre as estratégias institucionais para atratividade de estudantes brasileiros

Abstract

The following study is bound to the research line “Politics and Education Management”, from the Master’s Degree Program in Education of UFGD. When dealing with the topic “Higher Education across borders: an insight on institutional strategies for attractiveness of Brazilian students”, aims to analyze the measures used by the institutions of Bolivia and Paraguay to attractiveness of Brazilian students, identified by the increase in the number of requests for revalidations of medical titles originated in these institutions, from the movement of crossborder education. It is a qualitative research on bibliographic survey of studies on the subject and on documentary research, having as a primary source the content published on the home pages of the institutions. This theme is justified due to the transformations occasioned by the process of globalization, in which higher education is influenced, increasingly marked by uneven expansion, institutional diversification and privatization, which eventually contribute to the movement of higher education identified as "cross-border" or "cross-border". The education "cross borders" is characterized by the marketing of educational services out of international cooperation agreements. The results point that in addition to the socio-economic conditions present in the current world context and Brazilian there are indeed movement of the Bolivian and Paraguayan institutions themselves in adopting measures for the attractiveness of Brazilian students. Among those measures are: presence of advisory offices in Brazil; use of the Portuguese language; adoption of phone numbers with Brazilian prefixes; testimonials from Brazilian former students; indication of accreditation by ARCU-SUL, mention of covenants with Brazilian institutions, among others. These facts make explicit that Brazilians are designed as potential customers for the services they offer. The use of these strategies, linked to difficulties in the process of revalidation of titles, causes questions about the quality of the courses that originate in these countries. In addition, this flow of crossborders students has challenged national and international policies, given that policies imposed, especially considering the processes of revalidation, have not been able to stop this movement, which denotes that new and more studies should be made about this migratory movement that already offer risks to national educational systems.