Subjetivismos e relações de poder na gestão de pessoas: apontamentos a partir de uma empresa de cosméticos

Abstract

With globalization the corporate world has become more competitive, so business organizations have increasingly sought to value human capital by introducing spirituality into the work environment and symbolic recognitions to help control and focus the workforces to the objectives of the company. This work aims to analyze how beauty consultants perceive the subjective aspects used in the relationship with the company and the consequences of it. Therefore, the present research is descriptive, qualitative and quantitative as well as documentary. Ten semi-structured interviews were conducted with consultants of a cosmetics company and analyzed according to the interpretative technique. The studies of Pinto (2011) and Petinelli-Souza, Oliveira e Silva (2015) were used as models. The results show that the consultants interviewed do not perceive clearly the mechanisms used by the company, but they feel more valued, satisfied and motivated to work in this business, that is, they do not perceive the subjective aspects and their influence in the professional and personal life. In addition, great motivation, empowerment, and aspects of spirituality were found in the company's materials. However, it is unanimous that there have been positive impacts on professional and personal life since they began in the company, even those who said they had already experienced disappointments in it. Thus, even if the use of spirituality in the organizational environment is directly linked to corporate interests, in order to increase productivity, it has been noted that this existence is not perceived by them as merely strategic, but as an attitude of a company that really cares about employees and makes them feel special.