Gestão estratégica no setor cooperativista: um estudo de caso em duas unidades no Mato Grosso do Sul

Abstract

Due to the economic and social importance of the agricultural cooperative sector, it is necessary to investigate how the strategic planning is facing the challenges of agribusiness and its market relations. Thus, this research had as general objective to identify how the process of strategic management in a Cooperative, along with its collaborators, occurs. The research carried out is descriptive in nature, exploratory and qualitative, conducted through a questionnaire with closed questions and obeying the Likert scale, directed to a sample of managers of the cooperative and other respondents, containing: Profile of the respondents and Specific profile of strategic management knowledge, encompassing the Planning Process (PP), Strategic Culture (CE) and Organizational Learning (AO), focused on the managerial and marketing aspects of the enterprise. The results demonstrate that the cooperative has sustained strategies, through the aggregation of values to the agricultural production that reflects in the management of the company, and that the members of managers, not managers do not perceive. It has made its members aware of the importance of the cooperative and also has developed a work with the objective of showing to the young people, children of members of the cooperative, how important it is to seek the professionalization to assume the direction of the cooperative, and to make it grow more and more . Also, the cooperative has the market strategy, the vision of being the best cooperative in Brazil, being perceived by customers through the excellence of its products and services; is one of the drivers of the company, which is not recognized by the non-managers of Unit 1 and Unit 2.