Análise de investimento no setor financeiroda B3

Abstract

The purpose of this research is to analyze the economic viability of investments in the financial sector of B3.While exposes conceptually the terms return and risk, and the relationship it has, besides presenting two of the main and most questioned methods of asset pricing, the Capital Asset Pricing Model (CAPM) and the Arbitrage Pricing Theory (APT). Considering that the financial sector, especially the banks, is the most prominent of the Brazilian stock exchange, with a great volume of financial transactions, being a good option for the diversification of investments for investors’ portfolios. The research was concentrated on seeking stock data such as stock values, dividends and interest on own capital of 6 of the leading companies in this sector. By updating these numeraries it was possible the comparative view between the yields of the analyzed actions and the economic-financial indicators of the observed period (2010 to 2016). Concluded that the nominal return and the real return of the investment in the financial sector of B3 is higher than the IPCA in the companies Cielo S.A., Banco Santander S.A. and B3 S.A., as well as the highlight was Cielo S.A., with a nominal return of 196,89% and a real return of 106,53%, and the companies that obtained real return performance below zero were Banco do Bradesco S.A., Banco do Brasil S.A. and Itaú Unibanco Holding S.A., the latter being the lowest real return found of -32,99%, confirming the viability of investment in the financial sector of the Brazilian stock exchange, the research question.