Análise multicritério da competitividade das empresas do segmento carnes e derivados listado na B3 por meio do Método MOORA

Abstract

The present work has since objective carries out an analysis of the competitive level of the enterprises of the sector of consumption not cyclically listed in the B3 through economic and financial indicators that were withdrawn of market and accounting demonstrations of Economatica ®. A descriptive, documentary and quantitative research was performed, using as sample 6 companies in the meat and derivatives segment of Brazil. The analysis period comprised years 2013 to 2017. For the analysis of the data and the classification of the performance the multi-criteria method MOORA was applied. The results showed that the enterprises that led the final ranking in the method MOORA were: Excelsior Alimentos S. A. Showing in most the best performance in the analyzed period, followed by the enterprises BRF S. A, JBS S. A, MINUPAR and with the worst performances were shown by companies MARFRIG and MINERVA. These findings prove the importance of a competitive analysis, through an efficient method, making it possible to identify the positions through an analysis of the indicators, solving the problem in measuring the level of the segment competitiveness.