A Evolução da indústria fonográfica: os impactos dos serviços de streaming no mercado fonográfico dos EUA

Abstract

The present paper aims to analyze the impact of music streaming services consumption on sales revenues of the US phonographic industry, considering total revenue from years 1974 to 2017. For this purpose, data from Recording Industry Association of America (RIAA) and the World Bank about the United States were used to identify the influence of the variables on the variation of total revenue in the American music market, mainly from the digital piracy and the music streaming services. For the methodology, a multiple regression model was used, with some binary (dummy) variables to represent the structural changes in this market, besides the sales revenue from streaming services and the GDP per capita of the population in US as explanatory variables to demonstrate the variation in total industry sales revenue. Among the main results obtained, the digital piracy presented a big negative impact on revenue, showing that it is a major problem for the phonographic industry, while streaming services revenue show to be significant only when they display an explosive growth, presenting a recovery, but at a slower pace, since the remuneration of this platform is not very expressive.