Cultura para a inovação: um estudo de caso em startups na aceleradora “Living Lab MS” no estado de Mato Grosso do Sul

Abstract

The objective of this paper was to analyze the influence of organizational culture geared toward innovation in two startups that are in the accelerator "Living Lab MS" in the State of Mato Grosso do Sul, Brazil. This research is classified as descriptive and exploratory, taking a qualitative approach, it was used as tools applied to observation, semi-structured interview and questionnaire. It was tried to observe the subjective elements of the reality of these organizations and, also, the elements that compose the culture of businesses, as well as the values of organizational actors. The results showed that the companies analyzed have practices that indicate a culture geared to innovation, taking as values the flexibility, the ability to take risks, the fellowship, leadership, and the informality, all of them as facilitators of innovation.