A Inserção do noroeste do Paraná no mercado internacional de avicultura de corte: o caso de Umuarama/PR

Abstract

Agrobusiness is one of the fields responsible for raising capital for Brazilian trade balance. The export of commodities are dominate, representing a big increase in the last years. A very important product in the past decade is the poultry. The sales growth for the chicken meat are related with the Foreign Policy actions such as bilateral and cooperation agreements. The study object of this work is to discuss the limits of the Foreing Policy in the expansion of the chicken meat sales, using as case of study the company Averama, headquartering in the city of Umuarama – PR, between 2008 and 2014. The data were collected in the Sistema de Análise das Informações de Comércio Exterior (ALICEWEB), in Ministério do Desenvolvimento, Indústria e Comércio Exterior (MDIC), web site and a company interview. The research concludes that the Foreing Policy influence the chicken meat sales. However, to the case of study, the agreements made by the government weren’t enough to achieve good results. After the analysis it become clear that Foreign Policy develops an important role, however in this study case, the markets achievements started from Averama’s initiatives.