Estudo de viabilidade econômica para a abertura de uma fábrica de gelo em Balneário Camboriú-SC

Abstract

The present work has as aim to develop a viability research for opening an ice factory in the city of Balneário Camboriú – SC (Santa Catarina State). For that, a case study was realized from the analysis of the basic structural aspects for installing the company, besides a deeper knowledge of the external variables as the competition, economy, demography, consumers and laws. The company had the continuous effort to maintain the characteristic of respecting the consumer and the quality of the product as a premise, aiming to secure the client fidelity. Information that clarifies the viability or not of opening this company was collected, including a survey of the cost and expenses, research on commercial establishments that was able to resell the product, the client flux and their profiles, as well as other questions. By financial projections data that allow finishing the research assertively was collected.