Responsabilidade social das empresas: a percepção dos alunos de graduação dos cursos de administração e ciências contábeis de duas instituições de ensino douradenses

Abstract

Considering the growing competition from a market with increasingly demanding and informed about the products and services that they consume and the impact that they generate on the environment and society consumers, which consequently demand for knowledge managers and placement to not confront the various interests of consumers, employees and stakeholders. Based on the above, this study aimed to analyze the perception of undergraduate students of business Administration and Accounting from two institutions from the city of Dourados, teaching on four conceptual perspectives of corporate social responsibility. The results showed that the prospect more accepted by most graduates of two schools examined was the prospect of Social Action, such a perspective, according to scholars of the topic of Corporate Social Responsibility does not fit on one line of thought and attitudes consistent with a socially responsible attitude, but generates an immediate response to the needs of society. Knowing more accepted perspectives and positively evaluated by undergraduates lets understand how outlines the near future of corporate social responsibility in the region in which they operate or be inserted.