Processo de compras nas microempresas varejistas de autopeças em Dourados/MS

Abstract

Micro enterprises significantly influence the economic development of the country. However, for these organizations remain positively influencing the country's economy, it is necessary for them to become established in the market. In the retail sector of auto parts is no different. In Dourados the industry occupies an important position due to the continuous increase in the number of light vehicles circulating in the city. Thus, it has been the objective of the research to see how the purchasing process is organized within these organizations, since the sector directly influences corporate profits to be linked to the cost of the products being sold. To obtain the results, a study in the city of Dourados was performed, Mato Grosso do Sul, with the auto parts retailers microenterprises. In the implementation of the survey was first carried out a study in literary sources for a better understanding of the subject and then a questionnaire was prepared and sent to those responsible for making purchases of each company. Through literature search, it can be seen that the sector positively influences the survival and the success of companies in the market. The study found that a number of companies (68.42%) has a specific sector of shopping within their organizations and, in addition, it can be observed that companies are organized to make purchases, following the stages according to the model presented by Kotler (2009).