Análise da utilização do composto de marketing em duas empresas varejistas do setor de perfumaria na cidade de Dourados/MS

Abstract

The purpose of this research was to demonstrate the use of the tool marketing, marketing mix, also known as the marketing mix or simply 4 P's retail trade in cosmetics more specifically in the field of perfumery in the city of Dourados/MS. It is a bibliographic descriptive and qualitative methods whose. Data will be obtained through the use of questionnaires containing objective questions on the proposed topic, which will be applied with the heads of the companies studied. This work aimed to identify how the marketing tools, and marketing mix are used, compare them and propose improvements.