A Percepção do ensino da logística reversa por estudantes universitários

Abstract

In accordance with Law no. 12 305 of August 2nd, 2010, the article 33 requires to manufacturers, importers, distributors and traders to structure and implement Reverse Logistics systems independently from the public cleaning service, that is, the waste produced by the supply chains of organizations becomes a corporate responsibility (BRASIL, 2010). Reverse Logistics aims to correctly dispose of post-consumer products either by inserting them back into the production chain, adding value and returning to the market, or making the correct disposal (HERNANDEZ; MARINS; CASTRO, 2012). In this way, it becomes the responsibility of business managers to understand RL and develop the ability to implement it. This descriptive research focused on the perception of students on Reverse Logistics, in order to assess the relevance given to their professional performance, as future managers and public policies makers in the market. To obtain the data, an online questionnaire was used, with quantitative and qualitative questions, disseminated through social networks such as Instagram, Facebook and WhatsApp and the GoogleForms platform. Through the analysis of the data, it was possible to understand the perception of the students about the theme, however, there is still a need to disseminate and further deepen its learning to satisfy the needs identified by the respondent college students.