Percepção de valor em produtos orgânicos: uma análise quantitativa em uma instituição pública federal de ensino superior

Abstract

Organic products are conquering new markets, and in-depth knowledge about them is essential. Therefore, the objective of this study is to analyze the perceived value by consumers of organic products from a Federal Higher Education Institution. The quantitative and descriptive research was carried out through the application of an online questionnaire with a number of civil servants from the Federal University of Grande Dourados. It is evident that consumers are aware of the difference existing in organic products and also recognize the impact related to the environment, thus opting for the consumption of natural products. And with this, the research becomes relevant in order to understand what a totally natural product provides and, based on this, define the perceived value of such products so that they can have greater recognition by the population and thus contribute to the appreciation of organic products in order to further boost the country's economy.