Plano de negócios aplicado em um escritório de advocacia em Dourados – MS

Abstract

This research aims to analyze the interactions involved in the development of a Business Plan, using as object of study a law firm located in Dourados-MS. Entrepreneurship in the area of law presents itself as legal professionals who act as managers in their own businesses, with business models in the office format being the most common, hence the choice of the Business Plan as a strategic tool for the enterprise. To achieve the proposed objectives, this research was classified as a qualitative case study, using semi-structured interviews for data collection, application of the Business Model Canvas tool to describe the business, and the Swot Matrix to analyze the internal and external environment of the business. In relation to the Business Plan, the structure used was established by selecting the topics Executive Summary, Market Analysis, and Marketing Plan. The results obtained defined the Office's mission, vision, and values, the study of clients and competition in the market analysis, and the description of services and promotional strategies in the marketing plan. These questions served as a basis for determining the strategies and marketing objectives, and consequent elaboration of the action plan to achieve these objectives.