Plano de negócios de uma hamburgueria

Abstract

This study aims to develop a business plan for a hamburger shop in Dourados. It is known that the business plan is an important tool for the entrepreneur, because planning is crucial when making the decision to open a new business. Therefore, the bibliographical reference for structuring the model was analyzed, divided into three main parts: marketing, operational and financial plan. On the marketing plan, a market analysis was carried out to obtain data regarding the target audience, competitors and suppliers, in order to establish the necessary strategies for preparing the sales projection, in addition to the 4 P's approach: product, place, price and promotion. The operational plan presented the physical location of the establishment and the physical arrangement of the entire production process, with the objective of determining production costs for all subsequent calculations. Finally, a financial plan was executed to project the feasibility of the future enterprise, calculating the initial investment and applying financial indicators (VPL, TIR, Payback) in the reports generated from the sales projection (Profit Statement, Cash Flow, Balance Sheet). It was concluded that all objectives were achieved, with a VPL of R$619,423.45, TIR of 107% and 1.9-year payback, which demonstrates the financial feasibility of opening the burger shop, being able to obtain back the financial investment and meet all demands from the hamburger market share.