Fatores determinantes para a adoção da eco-inovação no Brasil

Abstract

Over the decades, issues related to the environment have gained relevance in economic and political debates and also in academia. These discussions about the environmental problems experienced around the world have brought up productive ways that minimize environmental degradation, such as eco-innovation (EI). The objective of this research was to analyze the determining factors for the adoption of eco-innovation in Brazil, from the dichotomous perspective of the capital market and the manufacturing industry. Three chapters were built, the first of which carried out a systematic review of the literature, which brought light on the understanding of the state of the art about eco-innovation and corporate management. The second chapter carried out an analysis of the perspective of the Brazilian capital market, composed mostly of large companies in the market. This descriptive analysis carried out a performance comparison between the Corporate Sustainability Index (ISE) and the traditional Bovespa Index (IBOVESPA). Finally, the third chapter analyzed the perspective of the Brazilian manufacturing industry, which, according to the data, is mostly composed of small and medium-sized companies. The results showed that EI brings benefits to companies such as improving business performance, reducing environmental impacts, valuing companies and positive relationships with social capital and better use of financial investments, in companies that have adopted some kind of eco-innovative practice. The survey also showed that the greater the search for improvements in production capacity and product quality, as well as expansion or market share, the greater the probability of a company carrying out eco-innovation.