Impactos do Covid-19 no turismo de compras na região de Dourados - MS

Abstract

Shopping tourism is a common practice in Dourados, MS, with popular destinations such as Brás in São Paulo and the 44 regions in Goiania. However, the COVID-19 pandemic has severely impacted this economic activity, leading to disruptions in transport flows and border closures. Faced with these challenges, companies needed to adapt, prioritizing customer safety and offering safe alternatives. This study analyzes the impact of the pandemic on shopping tourism in Dourados, MS, identifying changes in consumer behavior and strategies adopted by the sector. The research, based on a case study and mixed methods, reveals that the majority of establishments have a physical and virtual store, showing a positive adaptation to e-commerce. The pandemic resulted in a significant reduction in travel, but measures adopted by companies, such as package shipping services, were well evaluated by consumers. Post-pandemic prospects indicate a shift in consumer preferences and the importance of technological adaptation.