A atuação do grupo ABV no comércio varejista de Mato Grosso do Sul

Abstract

The research addresses the ABV Group's performance in retail trade in Mato Grosso do Sul, a family company born in the interior of the state that stood out in a short period of time compared to large Brazilian retail chains, in a competitive and challenging environment. In this research, we carried out a bibliographical review, documentary research, and consultation of primary sources. Among the works reviewed, we highlight the dissertation by Lages (2002), which addresses “The current competition pattern of the supermarket sector in the City of Ponta Grossa/PR”, Pastore (2013), on “Strategic positioning of local supermarket chains: a study in the city of Santos” and Oliveira (2021), who researched “The geography of Commerce: The production of urban space from supermarket chains in Montes Claros-MG”. The research method used is descriptive and exploratory. The works used in the bibliographic review contributed to understanding the origin of markets as we know them at the beginning of the 20th century, in addition to the characteristics of retail trade and its subdivisions within the sector: markets, supermarkets and wholesale. We understand part of the dynamics of its formats, products offered, profit margin and target audience. The semi-structured interviews with ABV Group managers and owner Mr. Ariclenes Bento Vicentin contributed with enriching information about the company's history, the difficulties faced, the decisions that transformed the business into success, the goals achieved, the company's understanding of the perspective from each of the interviewees, the investments made with commercial capital resources and where they are headed, the company's future prospects compared to competitors and their effects on geographic space. The research is divided into three chapters: 1) Characteristics of retail trade; 2) The ABV Group in Mato Grosso do Sul and 3) Expansion of investments derived from commercial accumulation. We conclude that the ABV Group has become a business reference at a regional level, with the application of several competitive strategies presented throughout the text. In the year of the research, 2023, the Group had 2,248 employees and occupied the first position among supermarket chains in the state of Mato Grosso do Sul; being the third largest group in the Central-West and among the one hundred largest retail companies in Brazil, occupying the 67th position in the national ranking.