Práticas de economia circular e os benefícios alcançados na indústria de higiene pessoal, perfumaria e cosméticos: um estudo de caso

Abstract

The adoption of sustainable practices has intensified in the Personal Care, Perfumery, and Cosmetics (PCPC) sector, particularly with the incorporation of Circular Economy (CE) principles, which aim to keep resources in use for as long as possible. This study aimed to identify CE practices implemented by two organizations in the sector and to analyze the associated social, economic, and environmental benefits. The research was conducted through a case study, employing a semi-structured questionnaire and qualitative data analysis. The results demonstrated significant social impacts, including trengthening ties with local communities, generating direct and indirect employment opportunities, and increasing environmental awareness, as well as compliance with regulatory standards. Economically, cost reductions were achieved through reverse logistics, packaging reuse, and the use of refills, with additional benefits including penalty prevention, the development of secondary markets, and an enhancement of competitiveness and corporate reputation. Among the environmental benefits, notable aspects included the use of recyclable inputs, reduced water and energy consumption, decreased waste and greenhouse gas emissions, and advances in eco-design, material substitution, and climate mitigation initiatives. The findings indicate that CE is integrated into the operations of the analyzed organizations, contributing to organizational performance and supporting the transition toward more sustainable production models. Theoretically, the study expands understanding of value creation within circular systems in the PCPC sector, and practically, it provides guidance for managers to improve decisions regarding eco-design, partnerships, packaging innovation, and resource management throughout the product life cycle.