A importância das redes de relacionamentos para a inovação dos MEls da Grande Dourados

Abstract

This work analyzes the role of relationship networks in promoting innovation among Individual Microentrepreneurs (MEIs) from Grande Dourados, State of Mato Grosso do Sul. The overall objective of the research is to investigate how these connections contribute to the development of improvements and new business practices in local small businesses. Methodologically, the study is characterized as a quantitative and descriptive research, carried out through the application of a structured questionnaire on the Google Forms platform during 2024, obtaining a final sample of 88 interviewed entrepreneurs. The data collected were tabulated and analyzed through simple descriptive statistics. The results reveal a high connectivity in the region, with 81.8% of MEIs maintaining contact with each other. The study points out that the family acts as the main daily support (48.9%), representing the strong bonds of support. On the other hand, labor relations (weak ties) act as bridges to innovation, with 76.2% of entrepreneurs actively exchanging management experiences. It was found that even in the face of a shortage of formal training, since 51.1% of respondents rarely or never take management courses, MEIs overcome this gap through practical learning shared on the network. This ability to adapt quickly and personalized service results in a high customer loyalty (85.2%), allowing these small businesses to successfully occupy local market niches and ensure their long-term financial and operational sustainability in the territory. The study contributes to strengthening local entrepreneurship.