Estratégia pet-friendly: percepção de estudantes de administração sobre a predisposição de adoção no ambiente de trabalho

Abstract

This study investigates the perception of Business Administration students from the Faculty of Administration, Accounting, and Economics (FACE) at the Federal University of Grande Dourados (UFGD) regarding the benefits, operational challenges, and feasibility of adopting pet-friendly strategies in the corporate environment. The research is characterized as applied and descriptive, relying on a strictly quantitative approach based on a structured questionnaire applied to a convenience sample of 61 participants. The empirical findings reveal a strong cultural embedding of the theme in the daily routines of the respondents, given that 78.69% reported owning pets in their homes. From a psychosocial perspective, the monitored insertion of pets was validated as a catalyst for quality of life, obtaining 45.90% absolute agreement regarding its role in mitigating occupational stress and 36.07% in stimulating team socialization. Conversely, the future leaders demonstrated a sharp technical pragmatism when faced with implementation obstacles, identifying the hygienic-sanitary restrictions of ANVISA's Resolution RDC No. 216/2004 and physical infrastructure limitations as severe barriers. It is concluded that the managerial inclination of this population manifests in a balanced manner, conditioning support for the concept on a careful analysis of the economic sector, internal culture, and institutional cost planning.