Percepção dos proprietários sobre a utilização de sistemas na gestão estratégica e na vantagem competitiva em pesqueiros da região da Grande Dourados-MS

Abstract

This study aimed to analyze how the use of management systems contributes, from the owners’ perspective, to strategic management and competitive advantage in recreational fishing establishments operating in the food service sector in the Grande Dourados region, Mato Grosso do Sul, Brazil. Methodologically, this is an applied, quantitative, and descriptive study conducted through field research and a cross sectional survey. The accessible population comprised 22 establishments identified in the region, of which 12 owners participated through non-probability convenience and voluntary-response sampling. Data were collected using a structured questionnaire consisting of 28 questions and analyzed through descriptive statistics, including absolute and relative frequencies, percentages, means, and standard deviations. The findings revealed widespread use of management systems, particularly electronic spreadsheets, enterprise resource planning systems, financial tools, and order management systems. However, integration across different business areas was still partial or limited. According to the participants, these tools mainly contribute to planning, operational organization, error reduction, access to information, customer service, and decision-making support. Less consistent perceptions were identified regarding inventory control, waste reduction, and the recognition of management systems as a source of competitive differentiation. It is concluded that management systems make a positive contribution to the administration of the establishments investigated, although their strategic potential depends on the level of integration, user training, and the effective use of information in decision-making. The results reflect the participants’ perceptions and do not allow causal relationships or statistical generalizations to be established.