Proposição de um modelo de gestão do conhecimento para pequenas empresas criativas

Abstract

The objective of the present study is to propose a Knowledge Management Model for Small Creative Enterprises considering the specificities of their production process; based on the Knowledge Creation and Management Model proposed by Nonaka and Takeuchi (1997). This senior project presents the relations between knowledge and creativity. The importance of knowledge management as a competitiveness factor, as well as the creative industries' characteristics, steps of a knowledge management process, and an explanation regarding to the Knowledge Creation and Management Model proposed by Nonaka and Takeuchi (1997). The research was made by means of a case study applied to four enterprises classified as creative enterprises. Based on the results it was proposed a Knowledge Management Model for Small Creative Enterprises.